promoting just one thing and that's LESS…getting MORE with green simple living
There are lot’s of claims that a product is green or eco-friendly, but how do you decide if a product is really green? Green is many things, as mention in a previous article – What Does Green Mean? It’s a challenge with all the green washing and different views. Why complicate it?
Stick to a few simple guidelines, the ones you choose. It’s a problem to decipher all the literature and hype. A change in your consumption habits can drastically reduce impact on the planet. If you want a consumer guide to find safe, healthy, green products, use the Good Guide to get results. Better yet, avoid commercial products (there are exceptions like computers or fridges). A much gentler and sustainable way forward.
Here’s my 12 Step Program to choosing green products:
Do some research – places like greenerchoices.org can give you a starting point and you can find products in the Good Guide listed above.Before you purchase something you may want to ask yourself the question – do I really need this and if so why? Then ask – how will this really change my life? This will be a starting point for a conscious choice in your habits. You could also borrow, rent or share the cost of a new product.
IF this hasn’t confused you, the next article will introduce you the the concept of green washing and why you should be careful about what you buy. Many people think that the choices they make are green because the media has convinced them they are green products. It’s not just the product but rather the whole picture.
4 Responses to Choosing a Green Product
Josh
August 26th, 2009 at 9:17 am
Good points, Stephen. It’s very hard for consumers to know whether a product that claims to be green is really green. Your more recent post that includes TerraChoice’s 7 Sins of Greenwashing is helpful. We are working with Air Miles (disclosure: they are a client) on their My Planet initiative which encourages the 10 million Canadian households that collect Air Miles (that’s right, 10 million!) to redeem their miles for over 100 rewards that encourage a more sustainable lifestyle. In choosing these products Air Miles worked with TerraChoice to develop guidelines that stipulate that the rewards should do one of the following: reduce CO2 emissions, reduce harmful chemicals, conserve natural resources. Products that have been reviewed by respected third parties like TerraChoice provides some assurance in a confusing world.
simply stephen
August 27th, 2009 at 10:33 am
Josh…it’s refreshing to see initiatives that try to make an impact. It would be an even greater step if Air Miles would also stipulate that the companies they do business incorporate green practice throughout the organization top to bottom. Though I’m not a huge fan because of the bureaucracy of certifications, an ISO 14001 certification for Environmental Practice would go a long way. At least that way all suppliers, customers and divisions have to be implementing truly green steps.
Well done on your efforts. I think common sense, desire and small efforts on an individuals part can go along way. Since corporations play the largest role in our consumptive habits, it is fair to say that they should be playing a part in the solutions too. I look forward to seeing more initiatives like the My Planet one. Thanks for your input.
Josh
August 27th, 2009 at 1:10 pm
Stephen: requiring all of their partners to go green top to bottom would certainly be a huge victory, but in the mean time Air Miles is certainly encouraging these partners to create and promote greener products, which, given the massive reach of the program and the well-researched “power of the Air Mile” to move specific products, is a strong start. Onward and upward!!!
simply stephen
September 10th, 2009 at 7:43 pm
Josh: Truly, the efforts of your program are wonderful. To be trapped by dogma is not in my nature, I simply look beyond to encourage and inspire. Continue with your actions and the changes will come.